As families everywhere grapple with rising living costs, the increasing prices of essential products continue to strain household budgets. For those who choose to formula feed, the expense of formula can be a significant concern.
According to consumer champion Which?, Kendamil offers a significant cost saving over the first six months of feeding when compared to leading brands.
Despite being significantly more affordable, Kendamil remains committed to using whole milk fats (a natural source of MFGM) and leaving out fish and palm oil from all of our products. For more information on Kendamil please get in touch at hcp@kendamil.com.
*Prices used 18th July 2025. Retailers used: Aptamil, Cow & Gate, Hipp & Kendamil: Asda, Boots, Morrisons, Ocado, Sainsbury's, Superdrug, Tesco, Waitrose. SMA: Asda, Boots, Morrisons, Ocado, Sainsbury's, Tesco. Pricing comes from an independent pricing provider.
**Average price per feed - by dividing the total cost over six months by the number of feeds over the six months, we get an average cost per feed. We also take into account how many grams is in each scoop.
***Estimated number of feeds across first six months of life - we have factored in the recommended amount of feeds per day and included any adjustments as the baby ages in the first six months as recommended by the on-pack dosage instructions.
****Estimated total cost over six months - we use the cost per gram of feed and the number of grams consumed to give us a total cost of feeding a baby over six months.
Important notice: Breastfeeding is best for babies. It is important that, in preparation for and during breastfeeding, mothers eat a healthy, balanced diet. Combined breast and bottle feeding in the first weeks of life may reduce the supply of breast milk.
This information is for healthcare professionals
