Kendamil Classic Follow-on formula wins The Grocer’s New Product Award 2021

We’re incredibly proud to announce that our Classic Follow-on formula has won The Grocer’s New Product Award, in the Baby and Infant Category. Our founding family member and Director Will McMahon (centre) was in attendance to accept the award. 

The annual Grocer New Product Awards honour hard work and outstanding innovation in the UK Fast-Moving Consumer Goods (FMCG) market. 

The judges called us ‘an elevated brand’ for our affordable, ethically sourced, palm oil-free, and fish oil-free Classic Follow-on baby milk. They also enjoyed the milk’s ‘soft and buttery taste’. Our ‘clear and innovative packaging’ was also hailed as a ‘fantastic competitive price for a premium looking product’.

The awards lunch was held on Tuesday 16th November, 2021 at the Hilton Bankside, London. Our formula was the first of its category to win this award.

There were an incredibly high number of entrants, so we’re extremely proud to be announced as the ‘cream of the crop’. Thank you to The Grocer for this honour!

Some other awards our Kendamil products have won this year:

Kendamil Classic Follow-on formula wins The Grocer’s New Product Award 2021

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